eCommerce Solutions

Services

• Conversion Audits

  If you're concerned about your shopping conversions, eCommerce Audits help identify key issues on why your website isn't converting visitors into customers such as abandoned carts, confusing navigation, and poor check out process and SEO.  With data-driven insights, we'll analyze user behavior and data to uncover patterns that lead to high bounce rates so you can  improve your conversion rate.

  Conversion Audits Process:

  Performance Analysis:  most websites convert between 2% and 5% of their traffic. It's a waste of time and money sending more traffic to a site that converts lower than this, so we look at this first. During this phase of the audit, we'll evaluate page load times, mobile responsiveness, website performance to ensure your visitors are having a smooth experience.  Platform audits look at the CMS to see if it's configured correctly for maximum performance and scalability. Here we'll review performance, check mobile compatibility, scalability, and hosting costs.

  User Journey Mapping: Mapping out the entire customer journey to identify where potential customers might be dropping off.

  A/B Testing: Testing out different elements such as calls to action, review landing pages and the homepage, opt-in forms, category and product placements, registration, and most importantly, the checkout process to find out what drives the highest conversions.

  SEO audits can significantly improve sales for e-commerce retailers. SEO audits include expired product handling, seasonal product handling, new product management, product information volume, navigation, organization, image quality, and metadata.

  Actionable Recommendations:  We provide a detailed report with actionable steps to optimize your website for higher conversions and better user experiences.

  Our eCommerce audits are platform agnostic, but if your site runs on Drupal, AEM, WordPress, or Magento, we can help implement suggestions for you.

  Stay tuned for a blog coming next week that expands on these topics in detail.

• Design with the Shopper Experience in Mind

  User engagement is pivotal to creating an intuitive, user friendly design that guides shoppers effortlessly from product discovery & research to purchase and brand loyalty.  Brand consistency ensures the shopping experience  aligns with your brand identity, creating trust and purchases over and over again. 

  Shopper Experience Design Process: 

  • Custom UX/UI Design: Developing a visually appealing and intuitive interface that simplifies the shopping experience. 
  • Personalization: Implementing personalized recommendations and dynamic content based on user behavior data to increase engagement and conversions.
  • Streamlined Navigation: Designing clear, natural and logical pathways that make it easy for users to find products and complete purchases quickly without confusion. 
  • Optimized Product Pages: Crafting product pages with high quality images, compelling descriptions and clear call to actions that drive shopping cart purchases and increased upsells. 

• Mobile Friendly Implementation

  • Mobile commerce growth has exploded with increasing numbers of shoppers using only mobile devices for shopping. 
  • Ensuring your website is fully optimized for mobile is critical to maximizing your sales along with a seamless and consistent online shopping experience across all devices.  
  • Responsive Design
  • Mobile Payment Integration
  • Progressive Web Apps

eCommerce Platforms

• WordPress eCommerce Plugins

  WooCommerce: 

  Comprehensive Solution: The leading eCommerce plugin for WordPress, provides robust features for product management, payment processing and inventory control

  Add-Ons and Extensions: Utilize a wide range of WooCommerce extensions to enhance functionality, such as subscription management and dynamic pricing. 

  Yoast SEO: 

  Search Engine Optimization ensures that your product pages are fully searchable, ranked and optimized for search engines, helping you attract more organic traffic. 

  CartFlows: 

  Sales Funnel Optimization helps create high-converting sales funnels and improve the check out experience to reduce cart abandonment. 

• Drupal eCommerce Modules & Themes

  Drupal Commerce and Ubercart

   

  

  For Drupal 11 you have the choice of Ubercart or Drupal Commerce.

  All cart systems support multiple payment methods, notifications, and a multitude of other features. Drupal Commerce has over 500 add-on modules to extend the shopping cart concept.

  At Webdrips, we've built shopping experiences that are based entirely on exchanging real currency for "points", bidding systems where retailers are notified via email if their bid has been beat, and other complex flows.

  Flexible eCommerce Platform: A robust and flexible solution for building complex, scalable online stores within Drupal.

  Multi-Currency and Multi Language Support:  Ideal for global retailers, supporting divers markets

  Views: Customized displays allow for custom product displays, grids, and lists tailored to meet your store's specific needs. 

  Webform:  Advanced custom forms support the creation of custom forms for customer inquiries, feedback and detailed checkout process. 

  Pathauto:  SEO Friendly URLs automatically generate clean and search engine friendly URLS for your product pages increasing search visibility. 

  
  Drupal Commerce Themes
  Whether starting a new Drupal eCommerce site or refreshing an existing one, we've worked with dozens of themes available specifically for Drupal Commerce. We're happy to work with you to find the best theme, then implement it on your site. 

  Note: there's no requirement to select a commerce-specific theme, and any Drupal theme will work fine with your eCommerce site, but selecting an eCommerce-specific theme will save time and money.